The Wild & Wacky World Of Vintage Animated Chevrolet
Advertising Shorts
For a small taste of this great DVD,
watch the preview below.
This great series details how Chevy started mass selling and then
incorporated the use of animation in the movies. You can think of this as
the early version of today's product placement.
We start off with Help You Sell and then move on to Drawing Account.
These two movies set up the rest of the animated shorts on this very
entertaining DVD. Total Viewing Time is 1 hour 12
minutes.
Help You Sell
In the 1937 movie, Help You Sell, we discover how the auto business got
their message out to it’s customers before the advent of television. They
did it by using direct mass selling. We learn how advertising, retail
outlets and salesman are all a part of the direct mass selling process. We
also learn how they provided help to the salesmen by selling to various
sectors of the community. The movie shows how the dealerships go into the
community to reach not only young people in the classroom, but also
organized business groups, and factory workers. How they use newsreels and
animated movies, by entertaining the public in community theaters, to not
only explain how the cars works, but to promote their cars.
The movie offers a marvelous look at how Chevrolet used sponsored theatrical
motion pictures to promote its products. We get the added benefit of getting
to see some clips of the classic Jam Handy films, like Case Of Spring Fever,
Coach For Cinderella, and Master Hands, which were used in selling Chevrolet
cars. Another added bonus is a nice shot of the uncompleted SF-Oakland Bay
Bridge.
So sit back, relax and enjoy the next nine minutes in your own “home
theatre”!
In the 1940s movie, Drawing Account, an auto engineer and cartoon
animator meet on an airplane and the rest is animation history. Our auto
engineer is on vacation, but Allan, our cartoon artist is having some
difficulty with explaining how the engine works and talks the engineer into
helping him out. The engineer has a cut away engine he sends to the studio
for Allan and his staff to look at, which he uses to explain the workings of
the engine. This helps the studio animators to come up with the “imps”
(animated characters) they will need to explain the various parts of the
engine.
The movie offers a fascinating behind the scenes look at the inception of
the animated characters, how they are designed, drawn and implemented into
the movie. We get to see a really interesting sequence on how cartoons are
made from start to finish, including how sound synchronization is done. What
is so amazing as you watch all it took back then to make up the animated
cartoon, you realize that what took hours back then would take minutes
instead today with the software and computers we have.
The movie ends with the finished product, the Chevrolet advertising cartoon
they came up with. So grab some popcorn, a soft drink and for the next nine
minutes enjoy advertising at it’s best.
In the 1936 movie A Coach for Cinderella, which runs 9 minutes and
22 seconds, this very imaginative cartoon breaks down the parts and features
of a Chevrolet automobile. You will be amazed by the wonderful animation
that breaks the automobile into an understandable format of plant and animal
life. Watch as caterpillars roll into circles and become automobile tires;
the "visible V-6" fireflies equal spark plugs and mice provide motive power.
And of course, as true to it’s title, it tells part of the Cinderella story,
too. Animation supervisor thought to be Frank Goldman.
A Ride For Cinderella is a 1937 animated ten and a half minute movie
where Cinderella relies on a Chevrolet to carry her home by midnight through
obstacles and storms.
Peg-Leg Pedro is a 1938 movie of 9:17 minutes for Chevrolet. The
cartoon is in Technicolor with a "Treasure Island" theme.
The 1932 movie In My Merry Oldsmobile is an advertising cartoon
produced by the notorious Fleischer brothers, and runs approximately 6
minutes and 28 seconds.
In the 1939, close to ten minute The Princess and the Pauper movie
Nicky Nome, a spin-off from "A Coach for Cinderella" and hero of this
cartoon, rescues a treasure-laden pauper from the Valley of Jewels, taking
him to the princess on a magic carpet, which transforms itself into a new
Chevrolet.
In the 8 minute movie of 1935 Down the Gasoline Trail the cartoon
shows what happens to a drop of gasoline from the time it flows into the gas
tank to when it is exploded in the engine cylinder. This "fantastic voyage"
through a glisteningly clean Chevrolet engine is excellent.
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For a small taste of this great DVD, watch the preview
below. This is reduced both in size and quality to make it easier to view on line. Enjoy!
To order off line, please use our Mail
Order Form, click here.
Production Notes
Source Material:
Please note that the
DVDs/CDs whether video or audio are produced with the original
film footage or audio stock. We have deliberately left in all
the slight imperfections which adds to the nostalgia, charm and
wonder of these vintage DVDs and old time radio shows. All are
compiled from public domain sources.
Packaging:
Our DVDs are produced
and then packaged in full size DVD cases for easy storage with
your other DVDs. We do
not use plastic CD style or slim line cases.
Video DVDs:
The DVDs are designed
to play on all home and computer DVD players, they are region
free, NTSC productions. We use only high quality DVD media to
maximize compatibility. The vast majority of DVD players work
fine with our DVD discs. Still, there are some that may
experience problems, this compatibility issue does exist for a
small percentage of older DVD players in use today.
Radio Show CDs & DVDs:
The MP3 CDs and DVDs
are playable on any computer with a DVD/CD drive and an MP3
player such as Window Media Player. The CDs will also play in CD
players which accept MP3 files. This includes both home and auto
players. Also, we've found that many DVD players will play MP3
files. The individual episode files have been left accessible so
that they can be transferred to portable devices or CDs for your
convenience.
How
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quick delivery of their purchases; we have a means of tracking a
package in the rare case of a shipping problem; and most
importantly, YOU have a means of knowing that your purchase has
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cases, just like you get at the store. We do not use plastic CD
style or slim line cases.
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the purchase price. (S&H is not refundable.)
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